Friday 21 April 2017

Cutting it essay

The representation of gender in this clip is featured in many ways. The Mise En Scene in the clip presents the man and woman in very stereotypical views. The woman is seen having an angelic glow behind her in the scene in the taxi, whereas the man is wearing a professional suit, signifying that he is in charge and in control. The fact that they casted a man who has a gruff voice indicates that the character is closed off and is reluctant to show emotion. This conforms to the stereotype of men not being able to show emotion without seeming weak. Props that are used in this clip are highly important to the representation of gender, as the woman is wearing a wedding ring which shows how she is connected to the man. It also means that they are binded together and share everything, giving equal power to each person. When she enters the doctors office, we see a confidential file on his desk. This is a clear indicator of how the man is the alpha in this situation, and he is holding her private and personal information in his hands.He evens gets to know the most intimate things about her before she does and this is an immense display of authority and power.

The camera work is also very telling as to who is more powerful. The majority of the shots in the clip are at an equal level, but once she steps into the doctors office, the angle changes to a high angle shot. It creates an effect of intimidation and also makes the consultant come off as imposing and judgemental. The woman has a loving and equal relationship with her husband, but seems very tense when in the room with the doctor. Alot of the shots are static, but the few that are panning are from the doctor's point of view. This puts us in his place and to see this upset woman in front of us is quite uncomfortable. After the crash, there are high and low angle shots, to again situat us in the postion of the husband and then the wife. The low angle shots show us in the postion of the wife, being helpless and small on the ground and it then switches to the higher angle shot from the man's point of view, over the top of his wife. This may come across as him being protective, but when we see it from her point of view, it looks like he is smothering her and crowding around giving a very claustrophobic feeling. This also allows us to feel sympathetic for the man, as he feels like it's his duty to care for and protect his wife from everything, when that simply isn't possible.

The editing in the clip is minimal, with the only transition being the fade to black at the end. This shows the woman's death, but it also allows us to see how much this is affecting the husband. Without his wife, he feels like his world is fading and he has nothing in his life anymore, which is not a stereotype of men as they are commonly expected to get on with it and not let death or grievances affect them. With only one woman one screen, the men get more screentime which is an obvious tell that men are considered more important than her.

The sound in the clip portrays gender in a different way to the stereotypical way that we would think. There is dialogue that includes themes of cheating and also medical issues. Women are usually portrayed as innocent, naive people who never do wrong, and the subject of cheating seems very shocking in this clip. She also is talking about going to a consultant and discussing medical issues, which combats the stereotype that women are not as smart as men.

Friday 24 March 2017

Film Industry Terminology


  • Mainstream cinema= release blockbusters and big name films (i.e. Odeon, Cineworld)
  • Independent cinema= release smaller, unknown films (i.e. Picturehouse, Curzon)
  • Production= development and creation of a film.
  • Distribution= making a film available for the public (i.e. contacting a cinema to release your film)
  • Marketing= promoting and selling products for the film.
  • Exchange= how audiences view the film (i.e. drive-in cinema, on a rooftop cinema)
  • Multinational Conglomerate= a combination of 2 or more companies from different countries that are involved in completely unrelated businesses.
  • Monopoly= where a single company owns all/nearly all of the market for a given product (i.e. Google)
  • Oligopoly= small number of companies own the large majority of a market.
  • Big Six= the big 6 production and distribution companies (i.e. 20th Century Fox, Paramount, Sony, Disney, Universal, Warner Brothers)
  • Horizontal Integration= bringing competing businesses together (i.e. Disney and Pixar Studios)
  • Vertical Integration= bringing together businesses that are involved in different stages of the production of a product (i.e. when a manufacturer owns the distributor)
  • Synergy= combination of 2 or more companies to produce a combined greater effect.
  • Merchandising= promoting the sales of goods relating to the film.
  • Ultra Violet= online storage where you can access the content on any supporting platform if you bought the physical copy.
  • Above the line= where mass media is used to promote brands (i.e. TV adverts, websites)
  • Below the line= one-to-one advertising (i.e. leaflets, stickers, product demos)
  • Technological convergence= new technologies are made to take over old ones and they do the same task as these previous ones, but in a more advanced manner.
  • Consumption= the amount of information and entertainment taken in by an individual or audience.
  • Exhibition= showcasing a film for audiences to see.
  • Piracy= illegal copying and distribution of content.
  • Sequelisation= the act of creating a sequel to a film.
  • Tie-In= a media product that is presented in another, well-known format (i.e. a video game that is also a film)


Thursday 23 March 2017

Industry task 7- Audience cinema going habits

What days do most people go to the cinema?
Most people go to the cinema on the weekend as they have the day off and there are more film times that they can attend because they are not working or at school.

What genres are the most popular?
The most popular genres are action, comedy, drama, and documentary.

What was the top film in these genres?
SPECTRE, Pitch Perfect 2, Fifty Shades of Grey, and Amy were the top films in these respective genres.
How do audiences hear about films?
Audiences hear about films from adverts on TV and trailers online mostly, with word of mouth also spreading the release of a film. Sharing YouTube links of the trailer increases the exposure of the film greatly.

Do audiences prefer US,UK of foreign films?
Audiences prefer the big US blockbusters because lots of money is spent on making these exciting films. Some UK films also have these massive budgets, but it is more common and more successful from a big six film company, which are all located in the USA.

Do audiences like 3D films?
Depending on the genre of the film, most audience members prefer not to see films in 3D because the tickets tend to cost more and not a lot of the film actually features scenes where the 3D stands out.

What are other ways that audiences watch films other than the cinema?
Many people watch films on websites that they subscribe to monthly, including Netflix and Hulu.

When and where are audiences most likely to go to the cinema?
People are most likely to attend the cinema when a popular film comes out (such as the blockbusters that are released in April/May time) and due to the sheer number of cinemas, most people will attend in London.

Monday 20 March 2017

Industry task 6- Mainstream vs Independent Cinemas

Mainstream Cinemas
Odeon
Cineworld
VUE

Independent Cinemas
Everyman
HOME
Curzon
Picturehouse Cinema
Reel
Prince Charles Cinema
Regent Street Cinema



You can see that the mainstream cinemas almost always are showing action films that are guaranteed to draw a larger audience. The independent cinemas tend to show more arty films that attract a more mature and sophisticated audience. These independent cinemas tend to be more expensive as they need to make a profit in order to keep running as a company whereas the mainstream cinemas can afford to charge less due to the sheer numbers they attract.

Wednesday 8 March 2017

Coming Down The Mountain- representation of disability

Mise En Scene
The actors that portray the characters physically show how disability can affect people. The actor who plays David is tall and skinny, whereas Ben's actor is short and fat, showing how polar opposite it is between the able bodied brother and the disabled. The height difference also represents how the disabled are excluded from society simply because they are different. This is shown in the scene where David is talking to his friend about a party and Ben is seen in the background hugging his bag and looking very scared.

The use of toys in the clip show how disabled people are seen as childish and immature. Ben has a multitude of toys that he plays with at the bus stop to keep himself occupied and David hardy has any. He only has a toy gun, which he aims at his brother and pretends to shoot him. This allows us to see how frustrated David is getting with having to care for him.

Camera
In the scene where David is retrieving a kite from a tree, the camera angle is high when he is looking down on Ben and low when Ben is looking at him. This shows us how Ben looks up (both figuratively and literally) to David, and David doesn't seem to realise how much of a role model he is to Ben.

The closeup and mid shots that are used when the camera is on Ben show us how isolated and small the disabled character feels. It is completely contrasted by the wide shots of David who is confident and at ease being on his own. This portrayal of Ben being small allows the audience to see that disabled people can be dependent on people quite a lot.

Sound
The music in the start of the clip when David is monologuing goes from a slow to a fast pace, and David's thought process keeps up with this. It shows how he is able to absorb and retain information very fast, but the music when Ben is on screen is slow, which shows how he cannot interpret the information as fast as David can. It allows us to see how difficult it is for disabled people to perform tasks that able bodied people take for granted and do without too much thought.

The added sound of the ice cream licking when Ben is watching David retrieve the kite from the tree subconsciously draws our attention towards Ben, and the Foley gives us a chance to see how Ben reacts in a different scenario. The act of him standing and watching David get his kite may seem ignorant and selfish, but to Ben it is the only thing he can do, as he can't climb the tree himself so he watches to encourage.

Editing
When David and his friend are talking in the playground, a fireball is seen in the reflection of the window behind them. They take notice for a few seconds before returning to their conversation, whereas Ben remains scared in the background. This shows us how easy it is for the able bodied people to keep concentrated on what they were doing despite distractions, but the disabled can become completely focused on outide interference.

David has a lot more screentime than Ben does which is a clear connotation that the able bodied are considered much more highly of than  people with disabilities. This is purely because they may seem more intellectual on the outside than a person with Down Sydrome.

Friday 17 February 2017

Film Industry Task 2

Below are 2 tables that show the films that were released by multiple companies in 2016.





Thursday 2 February 2017

Film Industry task 1

What are the 6 big film companies?
Universal Pictures
Warner brothers
Paramount pictures
20th Century Fox
Sony pictures
Walt Disney Studios

Top grossing films of 2016
Finding Dory- released in summer holidays by Walt Disney Studios
Rogue One- released just before christmas by Walt Disney Studios
Captain America: Civil War- released in spring by Walt Disney Studios
The Secret Life of Pets- released in summer holidays by Universal Pictures
The Jungle Book- released in spring by Walt Disney Studios

All of these top grossing films were blockbusters, with Captain America: Civil War and Finding Dory being sequels and Rogue One being a prequel. 3 of these films are aimed at a younger audience, which helped their sales and attendance greatly. Most of these films are children's animated films. There is a lack of horror or comedy genres in the top grossing films (excluding Deadpool which also falls under the superhero/action category)

As we approach award season, there are less big blockbuster films and more independent and smaller film companies releasing movies. This is because they tend to win the awards over bigger name companies.