Film Industry Terminology

• Mainstream cinema= release blockbusters and big name films (i.e. Odeon, Cineworld)
• Independent cinema= release smaller, unknown films (i.e. Picturehouse, Curzon)
• Production= development and creation of a film.
• Distribution= making a film available for the public (i.e. contacting a cinema to release your film)
• Marketing= promoting and selling products for the film.
• Exchange= how audiences view the film (i.e. drive-in cinema, on a rooftop cinema)
• Multinational Conglomerate= a combination of 2 or more companies from different countries that are involved in completely unrelated businesses.
• Monopoly= where a single company owns all/nearly all of the market for a given product (i.e. Google)
• Oligopoly= small number of companies own the large majority of a market.
• Big Six= the big 6 production and distribution companies (i.e. 20th Century Fox, Paramount, Sony, Disney, Universal, Warner Brothers)
• Horizontal Integration= bringing competing businesses together (i.e. Disney and Pixar Studios)
• Vertical Integration= bringing together businesses that are involved in different stages of the production of a product (i.e. when a manufacturer owns the distributor)
• Synergy= combination of 2 or more companies to produce a combined greater effect.
• Merchandising= promoting the sales of goods relating to the film.
• Ultra Violet= online storage where you can access the content on any supporting platform if you bought the physical copy.
• Above the line= where mass media is used to promote brands (i.e. TV adverts, websites)
• Below the line= one-to-one advertising (i.e. leaflets, stickers, product demos)
• Technological convergence= new technologies are made to take over old ones and they do the same task as these previous ones, but in a more advanced manner.
• Consumption= the amount of information and entertainment taken in by an individual or audience.
• Exhibition= showcasing a film for audiences to see.
• Piracy= illegal copying and distribution of content.
• Sequelisation= the act of creating a sequel to a film.
• Tie-In= a media product that is presented in another, well-known format (i.e. a video game that is also a film)