Thursday 30 March 2017
Friday 24 March 2017
Film Industry Terminology
- Mainstream cinema= release blockbusters and big name films (i.e. Odeon, Cineworld)
- Independent cinema= release smaller, unknown films (i.e. Picturehouse, Curzon)
- Production= development and creation of a film.
- Distribution= making a film available for the public (i.e. contacting a cinema to release your film)
- Marketing= promoting and selling products for the film.
- Exchange= how audiences view the film (i.e. drive-in cinema, on a rooftop cinema)
- Multinational Conglomerate= a combination of 2 or more companies from different countries that are involved in completely unrelated businesses.
- Monopoly= where a single company owns all/nearly all of the market for a given product (i.e. Google)
- Oligopoly= small number of companies own the large majority of a market.
- Big Six= the big 6 production and distribution companies (i.e. 20th Century Fox, Paramount, Sony, Disney, Universal, Warner Brothers)
- Horizontal Integration= bringing competing businesses together (i.e. Disney and Pixar Studios)
- Vertical Integration= bringing together businesses that are involved in different stages of the production of a product (i.e. when a manufacturer owns the distributor)
- Synergy= combination of 2 or more companies to produce a combined greater effect.
- Merchandising= promoting the sales of goods relating to the film.
- Ultra Violet= online storage where you can access the content on any supporting platform if you bought the physical copy.
- Above the line= where mass media is used to promote brands (i.e. TV adverts, websites)
- Below the line= one-to-one advertising (i.e. leaflets, stickers, product demos)
- Technological convergence= new technologies are made to take over old ones and they do the same task as these previous ones, but in a more advanced manner.
- Consumption= the amount of information and entertainment taken in by an individual or audience.
- Exhibition= showcasing a film for audiences to see.
- Piracy= illegal copying and distribution of content.
- Sequelisation= the act of creating a sequel to a film.
- Tie-In= a media product that is presented in another, well-known format (i.e. a video game that is also a film)
Thursday 23 March 2017
Industry task 7- Audience cinema going habits
What days do most people go to the cinema?
Most people go to the cinema on the weekend as they have the day off and there are more film times that they can attend because they are not working or at school.
What genres are the most popular?
The most popular genres are action, comedy, drama, and documentary.
What was the top film in these genres?
SPECTRE, Pitch Perfect 2, Fifty Shades of Grey, and Amy were the top films in these respective genres.
How do audiences hear about films?
Audiences hear about films from adverts on TV and trailers online mostly, with word of mouth also spreading the release of a film. Sharing YouTube links of the trailer increases the exposure of the film greatly.
Do audiences prefer US,UK of foreign films?
Audiences prefer the big US blockbusters because lots of money is spent on making these exciting films. Some UK films also have these massive budgets, but it is more common and more successful from a big six film company, which are all located in the USA.
Do audiences like 3D films?
Depending on the genre of the film, most audience members prefer not to see films in 3D because the tickets tend to cost more and not a lot of the film actually features scenes where the 3D stands out.
What are other ways that audiences watch films other than the cinema?
Many people watch films on websites that they subscribe to monthly, including Netflix and Hulu.
When and where are audiences most likely to go to the cinema?
People are most likely to attend the cinema when a popular film comes out (such as the blockbusters that are released in April/May time) and due to the sheer number of cinemas, most people will attend in London.
Most people go to the cinema on the weekend as they have the day off and there are more film times that they can attend because they are not working or at school.
What genres are the most popular?
The most popular genres are action, comedy, drama, and documentary.
What was the top film in these genres?
SPECTRE, Pitch Perfect 2, Fifty Shades of Grey, and Amy were the top films in these respective genres.
How do audiences hear about films?
Audiences hear about films from adverts on TV and trailers online mostly, with word of mouth also spreading the release of a film. Sharing YouTube links of the trailer increases the exposure of the film greatly.
Do audiences prefer US,UK of foreign films?
Audiences prefer the big US blockbusters because lots of money is spent on making these exciting films. Some UK films also have these massive budgets, but it is more common and more successful from a big six film company, which are all located in the USA.
Do audiences like 3D films?
Depending on the genre of the film, most audience members prefer not to see films in 3D because the tickets tend to cost more and not a lot of the film actually features scenes where the 3D stands out.
What are other ways that audiences watch films other than the cinema?
Many people watch films on websites that they subscribe to monthly, including Netflix and Hulu.
When and where are audiences most likely to go to the cinema?
People are most likely to attend the cinema when a popular film comes out (such as the blockbusters that are released in April/May time) and due to the sheer number of cinemas, most people will attend in London.
Monday 20 March 2017
Industry task 6- Mainstream vs Independent Cinemas
Mainstream Cinemas
Odeon
Cineworld
VUE
Independent Cinemas
Everyman
HOME
Curzon
Picturehouse Cinema
Reel
Prince Charles Cinema
Regent Street Cinema
You can see that the mainstream cinemas almost always are showing action films that are guaranteed to draw a larger audience. The independent cinemas tend to show more arty films that attract a more mature and sophisticated audience. These independent cinemas tend to be more expensive as they need to make a profit in order to keep running as a company whereas the mainstream cinemas can afford to charge less due to the sheer numbers they attract.
Odeon
Cineworld
VUE
Independent Cinemas
Everyman
HOME
Curzon
Picturehouse Cinema
Reel
Prince Charles Cinema
Regent Street Cinema
You can see that the mainstream cinemas almost always are showing action films that are guaranteed to draw a larger audience. The independent cinemas tend to show more arty films that attract a more mature and sophisticated audience. These independent cinemas tend to be more expensive as they need to make a profit in order to keep running as a company whereas the mainstream cinemas can afford to charge less due to the sheer numbers they attract.
Thursday 16 March 2017
Thursday 9 March 2017
Wednesday 8 March 2017
Coming Down The Mountain- representation of disability
Mise En Scene
The actors that portray the characters physically show how disability can affect people. The actor who plays David is tall and skinny, whereas Ben's actor is short and fat, showing how polar opposite it is between the able bodied brother and the disabled. The height difference also represents how the disabled are excluded from society simply because they are different. This is shown in the scene where David is talking to his friend about a party and Ben is seen in the background hugging his bag and looking very scared.
The use of toys in the clip show how disabled people are seen as childish and immature. Ben has a multitude of toys that he plays with at the bus stop to keep himself occupied and David hardy has any. He only has a toy gun, which he aims at his brother and pretends to shoot him. This allows us to see how frustrated David is getting with having to care for him.
Camera
In the scene where David is retrieving a kite from a tree, the camera angle is high when he is looking down on Ben and low when Ben is looking at him. This shows us how Ben looks up (both figuratively and literally) to David, and David doesn't seem to realise how much of a role model he is to Ben.
The closeup and mid shots that are used when the camera is on Ben show us how isolated and small the disabled character feels. It is completely contrasted by the wide shots of David who is confident and at ease being on his own. This portrayal of Ben being small allows the audience to see that disabled people can be dependent on people quite a lot.
Sound
The music in the start of the clip when David is monologuing goes from a slow to a fast pace, and David's thought process keeps up with this. It shows how he is able to absorb and retain information very fast, but the music when Ben is on screen is slow, which shows how he cannot interpret the information as fast as David can. It allows us to see how difficult it is for disabled people to perform tasks that able bodied people take for granted and do without too much thought.
The added sound of the ice cream licking when Ben is watching David retrieve the kite from the tree subconsciously draws our attention towards Ben, and the Foley gives us a chance to see how Ben reacts in a different scenario. The act of him standing and watching David get his kite may seem ignorant and selfish, but to Ben it is the only thing he can do, as he can't climb the tree himself so he watches to encourage.
Editing
When David and his friend are talking in the playground, a fireball is seen in the reflection of the window behind them. They take notice for a few seconds before returning to their conversation, whereas Ben remains scared in the background. This shows us how easy it is for the able bodied people to keep concentrated on what they were doing despite distractions, but the disabled can become completely focused on outide interference.
David has a lot more screentime than Ben does which is a clear connotation that the able bodied are considered much more highly of than people with disabilities. This is purely because they may seem more intellectual on the outside than a person with Down Sydrome.
The actors that portray the characters physically show how disability can affect people. The actor who plays David is tall and skinny, whereas Ben's actor is short and fat, showing how polar opposite it is between the able bodied brother and the disabled. The height difference also represents how the disabled are excluded from society simply because they are different. This is shown in the scene where David is talking to his friend about a party and Ben is seen in the background hugging his bag and looking very scared.
The use of toys in the clip show how disabled people are seen as childish and immature. Ben has a multitude of toys that he plays with at the bus stop to keep himself occupied and David hardy has any. He only has a toy gun, which he aims at his brother and pretends to shoot him. This allows us to see how frustrated David is getting with having to care for him.
Camera
In the scene where David is retrieving a kite from a tree, the camera angle is high when he is looking down on Ben and low when Ben is looking at him. This shows us how Ben looks up (both figuratively and literally) to David, and David doesn't seem to realise how much of a role model he is to Ben.
The closeup and mid shots that are used when the camera is on Ben show us how isolated and small the disabled character feels. It is completely contrasted by the wide shots of David who is confident and at ease being on his own. This portrayal of Ben being small allows the audience to see that disabled people can be dependent on people quite a lot.
Sound
The music in the start of the clip when David is monologuing goes from a slow to a fast pace, and David's thought process keeps up with this. It shows how he is able to absorb and retain information very fast, but the music when Ben is on screen is slow, which shows how he cannot interpret the information as fast as David can. It allows us to see how difficult it is for disabled people to perform tasks that able bodied people take for granted and do without too much thought.
The added sound of the ice cream licking when Ben is watching David retrieve the kite from the tree subconsciously draws our attention towards Ben, and the Foley gives us a chance to see how Ben reacts in a different scenario. The act of him standing and watching David get his kite may seem ignorant and selfish, but to Ben it is the only thing he can do, as he can't climb the tree himself so he watches to encourage.
Editing
When David and his friend are talking in the playground, a fireball is seen in the reflection of the window behind them. They take notice for a few seconds before returning to their conversation, whereas Ben remains scared in the background. This shows us how easy it is for the able bodied people to keep concentrated on what they were doing despite distractions, but the disabled can become completely focused on outide interference.
David has a lot more screentime than Ben does which is a clear connotation that the able bodied are considered much more highly of than people with disabilities. This is purely because they may seem more intellectual on the outside than a person with Down Sydrome.
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